全球化背景下的营销研究与实践 2007国际营销学术交流峰会入选论文集

A Discussion on the Meaning of Product Image from the Angle of Cognitive Psychology&Chunhe Zhang Fang Fang 1

A Preliminary Analysis on Brand Innovation of Wuhan Snack&Hanlin Chen Han Yan 7

A Research into Marketing Strategy for International Trade of Agricultural Products of China&Yuxiang Gao Yingsheng Zong 15

A Research on the Nature of Marketing Harmony&Chunchang Xie 19

A Study of the Copyright Managerial Strategies of Information Products Based on Moore's Chasm Theory&Hong Zhao Sha Zhang Dongsheng Liang 23

A Study on International Marketing Strategy of Chinese Brand&Zhonghe Han Xiucheng Fan 30

A Study on Supermarkets'Marketing Strategies of Stimulating Purchase Motives of Customers&Tian Yu 38

A Tentative Study on Marketing Innovation in Investment and Financing Channels of China's Current Film Industry&Zhou Kai 43

About Tourism Developmental Strategy and Town Planning of Three Gorges Reservoir&Wei Yi Guohua Zhou 51

Analyses of the Implement of the Customer Relationship Management in Chinese Commercial Banks and Countermeasure&Xiaojun Wang 57

Analysis on Strategies of Government Traveling Marketing Promotion&Jiefang Wang 65

An Analysis on the Management of Enterprises'Marketing Channel Relationship——According to Chinese Household Appliances Circulation Enterprises&Shanna Meng Xuanzhong Sun Xiaoqing Chai 70

An Empirical Study on the Relationship between Market Orientation and small and medium-sized enterprises'performance&Liang Shuai 80

Apply Double-Factors Theory to Motivation on Industry Marketing Channel&Ming Luo Lei Huang Jin Deng 87

Brand Building Approach to China's Apparel Industry&Hongmei Xi 92

Chinese Agriculture Marketing:Problems and Solutions&Yanbin Qi 100

Core Advantage of the Marketing Innovation——Innovative Talents&Yanru Wang Riya Shu 105

Clusters Brand Evolution:Routes,Internal Conditions and its Dynamical Mechanism&Weikun Yao Meihua Zhou Xiufang Cheng 112

Exploration of Building Educational Culture in Marketing Education&Yong Wu Jiantao Cai 118

Fabricated Prosecuting:the Way of Mid-Small Enterprise How to Succeed in Information Years&Fang Chen Hongguang He 125

Factors Research of Customer Loyalty in B2C E-Commerce&Hong Li Hong Qi 129

Game Analysis Between Manufacturer and Broker Based on the Channel Morals&Chao Zhou Xiantao Liu 135

Inviting Outside Investment:Technologies and Innovations&Bo Sun 141

Management of Marketing Contributors to the Realization of Corporate Profit&Lichun Qian 150

Marketing Strategy Research of Technique Standards&Minghua Xiong 154

ODM Strategy under International Division and Cooperation&Zhongqun Sun 159

PCA-SVM-based Comprehensive Evaluation for Customer Relationship Management System of Power Supply Enterprise&Wei Sun Shan Li 164

Product Information Diffusion and Advertisement Investment Effect Analysis&Ya Sheng Yanbin Jiang Hongxia Xue 169

Relationship Bonding Tactics of E-Tailor:Construct,Research Propositions and Theoretical Models&Ruixue Zhang Dahai Dong Ningjun Hu 175

Regional Brand Strategy Based on Industrial Cluster of Middle-Small Enterprise in Heilongjiang&Yanjun Lei XiaoPing Xu 186

Research on Customer Satisfaction Strategy Based on Customer Benefit from Buying&Kai Li 193

Research on the Stability of Agricultural Products Channel Relationship based on"Farmers-Dominant Enterprises"&Xiaofei Zhao Chongguang Li 199

Review of the Appraisal of Brand Competitiveness Researches in China&Wei Sun Tao Chen 208

Road of the Food Enterprise Green Marketing&Guochun Chen 216

Service Marketing and Crisis Management&Lingchang Wang Liang Shuai 224

Services Marketing Create Customer Value&Yan Shao Lixia Yan 232

Study on Corporate Customer Relationship from a Culture Respective&Wenjin Xiao 238

Study of Self-identity and Social-identity for Credit Card Consumption—Competitions between Co-Branded Card and Affinity Card&Bing Zhao 243

Studying the State of Competition of Retailing in China based on the Theory of Hyper-competition&Yurong Zeng Yang Liu 248

Study on the Present Situation and Development of Henan City Brand Marketing&Zhuanqing Chen 255

Talk some Innovative Points that the Harmonious Society sets up the Marketing Morals System&Guihua Zhang 262

The Comparative Study of Brand Management of Tourism Destination at Home and Abroad&Shuhua Yin 276

The Product Characteristics Fit for Online Shopping:A University Survey&Zhengdan Liu 287

The Research of Marketing Innovation Based on Service Profit Chain&Guohua Zhou Yongqin Feng Hui Zhang Zhihe Zhang 292

The Research of the Market Resources Conformity,Development and Value Innovation——TIANJIN TEDA's Road of Growth&Shutong Wu Yongtai Luo 299

The Relationship Between Insurance Varieties Structure and Consumers Satisfaction Index&Chengyi Pu Xiaojun Pan 306

The Safety Problem of Network Marketing and the Treasures&Wei Sun 315

The Theoretical Review of Customer Satisfaction&Su Yanlin 319

Two-dimensional Bar Code and its Application in Sales Management&Deming Zhu 324

The 5R Model for Shoe Industry's Response to European Trade Barriers in Wenzhou&Xiumei Li 328

The Brand Health Measurement of the Famous Mobile Phone Brands in China Market&Wei Le Shubin Ye 334

The Brief Analysis on Marketing Strategy for Tourism Source Development in XiangXi&Jihong Wang 341