- 作 者：周苹编著
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2007
- ISBN：9787810788335
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Chapter One Starting a Business 1
Section 1 Going into Business 1
Section 2 Starting a Business 11
Section 3 Managing Your Business 22
Section 4 Should You Go into Business? 36
Section 5 What Is an Entrepreneur? 39
Section 6 How to Be More Effective 45
Chapter Two Sales and Marketing 55
Section 7 Introduction to Marketing 55
Section 8 How to Understand Your Customers 61
Section 9 Deciding on an Advertising Medium 74
Section 10 How to Expand Your Market 91
Chapter Three Management 103
Section 11 How to Be Pointed Toward Profit 103
Section 12 How to Handle Stress 111
Section 13 Effective Presentation of Plans and Ideas 117
Section 14 How to Lead and Manage People 124
Section 15 How to Develop Yourself 134
Chapter Four Personnel Management 147
Section 16 Introduction to Personnel Management 147
Section 17 Hiring the Right Employees 159
Section 18 Employees Training and Development 168
Section 19 Building Employee Trust 179
Section 20 Delegating Work and Responsibility 189
Chapter Five Financial Management 196
Section 21 Introduction to Financial Management 196
Section 22 ？ 206
Section 23 Credit and Collection Methods 213
Section 24 Understanding Money Sources 232
Section 25 Watching Your Profit 251
Bibliography 266