- 作 者：陈晶萍，于春红主编
- 出 版 社：哈尔滨：哈尔滨工程大学出版社
- 出版年份：2007
- ISBN：9787811330786
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Part One Fundamentals of Management 1
Unit 1 What is Management 1
Unit 2 Management Functions 7
Unit 3 Levels of Management 13
Unit 4 Core Management 19
Unit 5 Case 1:Body Shop International:Practicing Management Differently 25
Part Two Planning and Strategic Management 29
Unit 6 An Overview of Planning 29
Unit 7 Strategic Planning and Strategic Management 35
Unit 8 Why Manage with the Environment in Mind 43
Unit 9 Independent Entrepreneurs 49
Unit 10 Case 2:IBM's Restructuring Strategy 56
Part Three Organizing And Staffing 60
Unit 11 Organization Structure 60
Unit 12 Designing the Modern Organization 69
Unit 13 Human Resources Management 80
Unit 14 Managing the Diverse Work Force 89
Unit 15 Case 3:General Electric Company 98
Part Four Leading 107
Unit 16 Leadership 107
Unit 17 Motivating for Performance 116
Unit 18 Managing Teams 124
Unit 19 Communicating 132
Unit 20 Case 4:Abilene Paradox 142
Part Five Control and Change 145
Unit 21 Management Control 145
Unit 22 Operations Management 152
Unit 23 Managing Technology and Innovation 158
Unit 24 Managing Change in Organizations 164
Unit 25 Case 5:Mrs.Fields' Microchip Cookie 172
Reference 176