- 作 者：（美）KarenBlanchard，（美）ChristineRoot原著
- 出 版 社：天津：南开大学出版社
- 出版年份：2007
- ISBN：9787310026807
- 标注页数：199 页
- PDF页数：210 页
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UNIT 1 STRIVING TO COMMUNICATE 1
1．The Hope of Esperanto 2
2．Esperanto 6
3．Reaping the Rewards of Learning English 8
4．Half of World′s Languages in Danger of Extinction 12
Tying It All Together 17
More Information 19
Answer Key 21
UNIT 2 WINNING ISN'T EVERYTHING 23
1．What Winners Konw 25
2．The Fine Art of Self-Handicapping 30
3．What Makes a Champion 34
4．"It Couldn′t Be Done"by Edgar A.Guest 37
Tying It All Together 39
More Information 40
Answer Key 41
UNIT 3 WHAT IS ART 43
1．The Arts Are Essential 45
2．Art Buyers May Not Care If Picasso Was a Monster 54
3．They′re Stealing Our Masterpieces 60
Tying It All Together 65
More Information 67
Answer Key 69
UNIT 4 THE MARVELS OF MEDICINE 71
1．Isaac Asimov′s Futureworld:Medicine 73
2．World′s First Robot Surgeon Proves a Smooth Operator 77
3．Chinese Medicine 82
4．Frogs and Human Health 86
Tying It All Together 90
More Information 92
Answer Key 93
UNIT 5 THE WAY WE ARE 95
1．How Color Can Change Your Life 97
2．Smile If You′re Feeling Stressed 102
3．Brain Power′s Sliding Scale 106
4．What Sex Is Your Brain? 112
Tying It All Together 116
More Information 118
Answer Key 121
UNIT 6 THE AGE OF INFORMATION 123
1．TALK to me 126
2．Gender Gap in Cyberspace 129
3．Cracking Down on Computer Crime 133
Tying It All Together 137
More Information 139
Answer Key 141
UNIT 7 THE BEAUTY OF SCIENCE 143
1．Hawking Gets Personal 145
2．Valuable By-Products of Space Research 150
3．Dancing to the Music of Physics 154
Tying It All Together 158
More Information 160
Answer Key 161
UNIT 8 THE WORLD OF MARKETING 163
1．How to Analyze an Ad 165
2．Do′s and Taboos:Cultural Aspects of International Business 171
3．Big Blunders from Big Business 179
4．Style′s Hidden Persuaders 185
Tying It All Together 190
More Information 192
Answer Key 195