- 作 者：谢丹焰主编
- 出 版 社：北方交通大学出版社；清华大学出版社
- 出版年份：2003
- ISBN：7810820818
- 标注页数：472 页
- PDF页数：482 页
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Unit 1 Work 1
Reading Ⅰ The Gift of Self-esteem 1
Reading Ⅱ How It Feels to Be Out of Work 8
Extension 15
Supplementary Reading 22
Unit 2 Business Etiquette 28
Reading Ⅰ Everyday Etiquette for Office Life 28
Reading Ⅱ Handshakes 35
Extension 41
Supplementary Reading 47
Unit 3 Shopping 53
Reading Ⅰ Going Grocery Shopping:Let Your Fingers Do the Walking 53
Reading Ⅱ You d Better Shop Around 61
Extension 68
Supplementary Reading 75
Unit 4 Sports and Business 80
Reading Ⅰ Learning the Difference Between Play and Sport 80
Reading Ⅱ Baseball Hopes to Be Big Hit in Europe 89
Extension 96
Supplementary Reading 103
Unit 5 Business Reputation 108
Reading Ⅰ Tips to Establish Your Good Business Reputation 108
Reading Ⅱ The Value of a Reputation 115
Extension 121
Supplementary Reading 128
Unit 6 Automobiles 134
Reading Ⅰ Sorry, Officer, I Was Just Surfing 134
Reading Ⅱ Audi Stories Behind the Four Rings 143
Extension 151
Supplementary Reading 158
Unit 7 Telephones 164
Reading Ⅰ Cellphone Madness Goes Unanswered 164
Reading Ⅱ The Secrets of Business Telephone Success 174
Extension 182
Supplementary Reading 188
Unit 8 Companies 194
Reading Ⅰ When Companies Are Places to Work 194
Reading Ⅱ Second Chances 203
Extension 209
Supplementary Reading 217
Unit 9 Products 223
Reading Ⅰ A Standard of Excellence 223
Reading Ⅱ Speeding New Products to Market 231
Extension 240
Supplementary Reading 246
Unit 10 Promotion 252
Reading Ⅰ The Buying and Selling of Dreams 252
Reading Ⅱ Criticisms and Defenses of Promotion 262
Extension 269
Supplementary Reading 276
Unit 11 Stock Exchanges 282
Reading Ⅰ The Traps in Stock Markets 282
Reading Ⅱ Ticker Symbols 291
Extension 298
Supplementary Reading 305
Unit 12 Sightseeing 311
Reading Ⅰ Las Vegas Takes a Gamble 311
Reading Ⅱ Living in Amsterdam-The Best Way to See a City 321
Extension 330
Supplementary Reading 339
Unit 13 Sales Techniques 345
Readine Ⅰ Where Conversations Bloom 345
Reading Ⅱ Coupons 354
Extension 362
Supplementary Reading 371
Unit 14 Successful Businessmen 377
Reading Ⅰ Inspiration and Hard Work Made Me an Entrepreneur 377
Reading Ⅱ Malcolm McLean 385
Extension 392
Supplementary Reading 398
Unit 15 Environmental Protection 404
Reading Ⅰ High-Tech s Problem 404
Reading Ⅱ A Fable for Tomorrow 413
Extension 419
Supplementary Reading 427
Appendix Ⅰ 433
Appendix Ⅱ 466