- 作 者：冯祥春编著
- 出 版 社：南京：江苏教育出版社
- 出版年份：1986
- ISBN：9351·040
- 标注页数：349 页
- PDF页数：358 页
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LESSON ONE 1
Text:China's Foreign Trade 1
UNIT ONE INTERNATIONAL TRADE 1
Collateral Reading:What Are Free Ports and Foreign Trade Zones 15
LESSON TWO 20
Text:International Trade 20
Collateral Reading:Successful Entrepreneurs 34
LESSON THREE 40
Text:Unique Problems in International Trade 40
Collateral Reading:Trade News(part One) 55
LESSON FOUR 62
Text:Trade Information 62
Collateral Reading:Trade News(Part Two) 76
Text:The Corporate Structure 82
UNIT TWO MANAGEMENT AND MARKETING 82
LESSON FIVE 82
Collateral Reading:The Securities Exchanges 95
LESSON SIX 101
Text:Marketing 101
Collateral Reading:The Ten Most Common Mistakes of New-to-Export Firms 113
LESSON SEVEN 119
Text:Japan's Stumbling Giants 119
Collateral Reading:Iapanese Economy 134
LESSON EIGHT 141
Text:Multinational Corporations 141
Collateral Reading:Third World Powerhouses 154
Text:The Balance of International Payments 160
UNIT THREE INTERNATIONAL FINANCE 160
LESSON NINE 160
Collateral Reading:Japanese Beef Stew 172
LESSON TEN 177
Text:Foreign Exchange Trading 177
Collateral Reading:Export to the European Community 189
LESSON ELEVEN 194
Text:Letters of Credit 194
Collateral Reading:Export Planning 207
LESSON TWELVE 213
Text:The World Bank and the International Monetary Fund 213
Collateral Reading:What Does the World Bank Do? 225
Text:An Overview of International Economics 231
LESSON THIRTEEN 231
UNIT FOUR THE WORLD ECONOMIC RELATIONS 231
Collateral Reading:The Asia Pacific Basin 245
LESSON FOURTEEN 251
Text:North-South Trade 251
Collateral Reading:International Technological Transfer 263
LESSON FIFTEEN 269
Text:General Agreement on Tariffs and Trade 269
Collateral Reading:The Great Depression 282
LESSON SIXTEEN 288
Text:Towards a New International Economic Order 288
Collateral Reading:How the Other Two-Thirds Live 301
A Glossary of International Trade 308