- 作 者：商务英语课程组编
- 出 版 社：北京：中央广播电视大学出版社
- 出版年份：2001
- ISBN：7304020571
- 标注页数：333 页
- PDF页数：345 页
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Module 5 Responding to technology 1
Unit 1 Technology and the company 3
Session 1 ICT and training 3
Session 2 Technology brings change 8
Session 3 Writing reports 12
Unit 2 Making things clear 16
Session 4 Following instructions 16
Session 5 ICT helpdesks 20
Session 6 Describing processes 24
Unit 3 The Internet and change 28
Session 7 Business on the Internet 28
Session 8 Telecommuting 32
Session 9 Getting the message 36
Unit 4 Pronunciation and review 41
Session 10 Pronunciation 41
Session 11 Review 42
Session 12 Communicative activities 45
Answers 49
Module 6 Recruiting new staff 61
Unit 1 Deciding to recruit 62
Session 1 The vacancy 62
Session 2 Person specifications 66
Session 3 Recruitment methods 69
Unit 2 Applying for posts 73
Session 4 CVs 73
Session 5 Covering letters 78
Session 6 Selecting applicants 83
Session 7 Interviews 87
Unit 3 Selection and induction 87
Session 8 References 91
Session 9 Induction programmes 95
Unit 4 Pronunciation and review 99
Session 10 Pronunciation 99
Session 11 Review 100
Session 12 Communicative activities 103
Answers 106
Module 7 Advertising and competition 121
Session 1 Planning research 122
Unit 1 Researching the competition 122
Session 2 A competitor analysis chart 126
Session 3 Comparing data 129
Unit 2 Research,planning and advertising 136
Session 4 Market research 136
Session 5 Advertising 139
Session 6 A SMART action plan 143
Unit 3 The importance of the brand 147
Session 7 Using the SWOT analysis 147
Session 8 Brand image 150
Session 9 Re-positioning a brand 153
Unit 4 Pronunciation and review 158
Session 10 Pronunciation 158
Session 11 Review 159
Session 12 Communicative activities 162
Answers 165
Module 8 Selling the product 177
Unit 1 Selling 178
Session 1 What is selling? 178
Session 2 Presenting the product 182
Session 3 Sales negotiations 185
Unit 2 Caring for customers 189
Session 4 Complaints-a positive approach 189
Session 5 Customer care in practice 192
Session 6 Follow up and after sales 197
Unit 3 The wider world 201
Session 7 Globalisation and its impact on the business world 201
Session 8 Management and business styles in different countries 205
Session 9 Personal experiences of doing business abroad 210
Unit 4 Pronunciation and review 215
Session 10 Pronunciation 215
Session 11 Review 216
Session 12 Communicative activities 220
Answers 223
Transcript 241
Self-Assessment 287
Glossary 321
Acknowledgements 332