电子商务英语

Unit 1 Fundamental of E-commerce（电子商务基础） 1

Lesson 1 What Is Electronic Commerce? 1

New Words Phrases 3

Specialized Terms 3

Notes 3

Exercises 4

Reference Translation 6

Reading Material 7

Reference Translation 8

Lesson 2 The Jargon Jungle 9

New Words Phrases 10

Specialized Terms 11

Notes 11

Exercises 11

Reference Translation 12

Reading Material 13

Reference Translation 14

Lesson 3 Business Processes in Commerce 16

New Words Phrases 17

Specialized Terms 17

Notes 18

Exercises 18

Reference Translation 19

Reading Material 20

Reference Translation 21

Lesson 4 The Advantage of E-commerce 22

New Words Phrases 23

Specialized Terms 23

Notes 23

Exercises 23

Reference Translation 25

Reading Material 26

Notes 26

Reference Translation 26

Unit 2 Internet（因特网） 27

Lesson 5 Myths About the Internet 27

New Words Phrases 28

Specialized Terms 28

Notes 28

Exercises 28

Reference Translation 29

Reading Material 30

Reference Translation 30

Lesson 6 Internet Access Technologies——ISP,ANALOG Modems,ISDN,CABLE Modems and DSL 31

New Words Phrases 32

Specialized Terms 32

Notes 33

Exercises 33

Reference Translation 34

Reading Material 35

Reference Translation 35

Lesson 7 Web Used in Business 36

New Words Phrases 37

Specialized Terms 37

Notes 37

Exercises 37

Reference Translation 39

Reading Material 39

Reference Translation 40

Lesson 8 Six Phases of Business on the Net 41

New Words Phrases 42

Specialized Terms 42

Notes 42

Exercises 42

Reference Translation 43

Reading Material 44

Reference Translation 44

Unit 3 Computer Frequently Equipment（计算机与常用设备） 47

Lesson 9 Pentium？4 47

New Words Phrases 48

Exercises 48

Reference Translation 50

Reading Material 50

Reference Translation 51

Lesson 10 Digital Camera 52

New Words Phrases 53

Specialized Terms 53

Notes 53

Exercises 54

Reference Translation 55

Reading Material 56

Reference Translation 57

Unit 4 Web Seller（网络营销） 59

Lesson 11 Electronic Market Strategy 59

New Words Phrases 59

Specialized Terms 60

Notes 60

Exercises 60

Reference Translation 61

Reading Material 61

Reference Translation 62

Lesson 12 Selling the Right Products Online 63

New Words Phrases 63

Specialized Terms 64

Notes 64

Exercises 64

Reference Translation 65

Reading Material 65

Reference Translation 66

Lesson 13 Online Advertising 67

New Words Phrases 67

Notes 68

Exercises 68

Reference Translation 69

Reading Material 69

Reference Translation 70

Unit 5 Web Payment（网上支付） 71

Lesson 14 Digital Wallets 71

New Words Phrases 72

Specialized Terms 72

Notes 72

Exercises 73

Reference Translation 74

Reading Material 74

Reference Translation 75

Lesson 15 Data Message and EDI 76

New Words Phrases 76

Specialized Terms 77

Notes 77

Exercises 77

Reference Translation 78

Reading Material 78

Reference Translation 79

Unit 6 Allotment Deliver（物流配送） 81

Lesson 16 Transportation Management of FedEx 81

New Words Phrases 81

Specialized Terms 82

Notes 82

Exercises 82

Reterence Translation 83

Lesson 17 Supply Chain Solutions of UPS 84

New Words Phrases 84

Specialized Terms 85

Notes 85

Exercises 85

Reference Translation 86

Unit 7 Business Management（现代企业管理） 87

Lesson 18 Customer Relationship Management 87

New Words Phrases 88

Specialized Terms 88

Notes 88

Exercises 89

Reference Translation 89

Reading Material 90

Reference Translation 90

Lesson 19 Financial Analysis 91

New Words Phrases 91

Specialized Terms 92

Notes 92

Exercises 92

Reference Translation 93

Reading Material 93

Reference Translation 94

Lesson 20 Virtual Enterprise 95

New Words Phrases 95

Specialized Terms 95

Notes 95

Exercises 96

Reference Translation 96

Reading Material 97

Reference Translation 97

Unit 8 Laws and Regulations（法律法规） 99

Lesson 21 Introduction to the Model Law on Electronic Commerce 99

New Words Phrases 99

Specialized Terms 100

Notes 100

Exercises 100

Reference Translation 101

Reading Material 101

Reference Translation 101

Lesson 22 UNCITRAL Model Law on Electronic Commerce 103

New Words Phrases 104

Specialized Terms 104

Notes 104

Exercises 105

Reference Translation 106

Reading Material 107

Notes 107

Reference Translation 107

Lesson 23 A Review of the Distance Selling Regulation 2000 （Ⅰ） 108

New Words Phrases 109

Specialized Terms 109

Notes 109

Exercises 109

Reference Translation 110

Reading Material 111

Notes 111

Reference Translation 111

词汇表 113

参考文献及站点 125