- 作 者：马丽编
- 出 版 社：上海：上海外语教育出版社
- 出版年份：2002
- ISBN：7810803492
- 标注页数：246 页
- PDF页数：254 页
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PartⅠ Etiquette 礼仪 1
Unit1 3
TextA Etiquette and Protocol in Business 3
TextB Meeting and Greeting 6
TextC Handshake 8
PartⅡ Business Communication 商务交流 19
Unit3 21
TextA Levels of Communication 21
TextB The Importance of Communication 24
TextC Functions of On-the-job Communication 26
Unit4 29
TextA How Can You Develop Effectice Communication Skills? 29
TextB The Importance of Listening 32
TextC Suggestions for Effective Listening 34
Unit5 37
TextA Sharpening Your Basic Skills 37
TextB How to Argue 40
TextC Oral Presentation 42
Unit6 45
TextA Nonverbal Communication 45
TextB Good Body Language Is Part of Good Communication 48
TextC How to Understand Body Language 49
Unit7 52
TextA Business Communication 52
TextB Culture and Communication 54
TextC Barrier to International Communication 57
Unit8 60
TextA Written Communication 60
TextB Cultural Differences 63
TextC Guides to Good Intercaltural Communication 65
TextA Case Study: Communication Skills 68
Unit9 68
TextB Case Study: Oral Communication 71
TextC Case Study: Communicating on the Job 73
PartⅢ Economy and Business 经济与商业 77
Unit10 79
TextA TCL Tries to Expand Global Influence 79
TextB World s Biggest Educational Publisher 83
TextC EMS Considered an Industry with potential 85
Unit11 89
TextA Business Organizations 89
TextB International Trade 93
TextC International Joint Venture 95
Unit12 98
TextA The Entertainment Economy 98
TextB Money Movers 101
TextC Haier Group s Chief Stresses Quality 103
Unit13 107
TextA Companies Reputations Affect Stock 107
TextB When Do We Collect Our Profits? 110
TextC Buying and Selling Shares 112
TextA The Tech Stock Market 115
Unit14 115
TextB Greenspan: He Rules the World 118
TextC Clinton Keeps Greenspan 121
PartⅣ Internet and E-commerce 因特网与电子商务 125
Unit15 127
TextA Weaving the Web 127
TextB On-liners Move Off-line 131
TextC E-books Ready for Markets Next Year 133
Unit16 136
TextA Techspeak Born Here 136
TextB Net Lingo 139
TextC 142
1.Dot-names Still Hot Items 142
2.Word of the Millennium 143
Unit17 147
TextA No Y2K Bug? Not Their Faultl 147
TextB Portals Flawed Doors 150
TextC US Law Bans Sale of Net Addresses by speculations 153
Unit18 156
TextA Surfing to Success 156
TextB Blowing Away the Mist 159
TextC Only Content Earns Cash 162
Unit19 164
TextA Getting World onto Internet Train 164
TextB Computer Data Available to Many 168
TextC Rising Concerns over Privacy Protection on Net 169
Unit20 174
TextA Business Rules Being Rewritten in the Internet World 174
TextB Internet,Changing Rules for Communication 178
TextC Basic Rules for Writing E-mail 180
参考译文 185
Key to the Exercises 239