- 作 者：桂国平编著
- 出 版 社：武汉：武汉大学出版社
- 出版年份：1995
- ISBN：7307020343
- 标注页数：211 页
- PDF页数：220 页
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FOREWORD 1
PART Ⅰ INTRODUCTION 1
Chapter 1. Concepts Associated with IETC 1
Chapter 2. The Objective Coverage of the Book 4
PART Ⅱ INTERNATIONAL TECHNOLOGY TRANSFER 10
Chapter 3. ABC of Technology for International Transfer 12
Chapter 4. The ITT Contracts 14
PART Ⅲ ITT ON THE SIDE OF THE TRANSFERER 22
Chapter 5. The MNEs' International Technology Transfer Pricing System 23
Chapter 6. International Technology Transfer Pricing Techniques 60
PART Ⅳ ITT ON THE SIDE OF TRANSFEREE 71
Chapter 7. Rational Technology Selection of the LDCs 72
Chapter 8. The Pricing Strategies of LDCs on ITT 111
Chapter 9. Points for Transferee's Attention in IIT 126
PART Ⅴ INTERNATIONAL BUSINESS NEGOTIATIONS 130
Chapter 10. Basic Concepts Concerning International Business Negotiations 139
Chapter 11. Cultural Differences in International Business Negotiations . Presentations 139
Chapter 12. The Homework before Going to the Negotiating Table 152
Chapter 13. The Negotiation—Organizing on Your Side 171
Chapter 14. The Performing of Business Negotiations 179
PARTⅥ INTERNATIONAL BUSINESS INTERVIEWS PRESENTATIONS 192
Chapter 15. Business Interviews Presentations: Preparation Performance 195
Chapter 16. Case Studies for Business Interviews Presentations 198
SELECTED BIBLIOGRAPHY 210