- 作 者：（美）彼得·德鲁克（Peter Drucker）著
- 出 版 社：北京：机械工业出版社
- 出版年份：1999
- ISBN：7111069730
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PREFACE TO EDITION FOR CHINA 1
PART Ⅰ THE FRONTIERS OF MANAGEMENT 1
Introduction The Future Is Being Shaped Today 2
Chapter 1 The Changed World Economy 4
Chapter 2 America s Entrepreneurial.Job Machine 31
Chapter 3 Why OPEC Had to Fail 36
Chapter 4 The Changing Multinational 40
Chapter 5 Modem Prophets:Schumpeter or Keynes? 45
Chapter 6 Picking People:The Basic Rules 56
Chapter 7 Measuring White-Collar Productivity 65
Chapter 8 Management:The Problems of Success 69
Chapter 9 The Information-Based Organization 93
Chapter 10 Management as a Liberal Art 98
Chapter 11 The Five Rules of Successful Acquisitions 105
Chapter 12 The Innovative Organization 109
Chapter 13 Social Needs and Business Opportunities 114
Afterword:Social Invovation--Management s New Dimension 132
PART Ⅱ THE CHANGING WORLD OF THE EXECUTIVE 145
Introduction:A Society of Organizations 146
Chapter 1 A Scorecard for Management 150
Chapter 2 Helping Small Businesses Cope 156
Chapter 3 The Delusion of Profits 161
Chapter 4 Managing Capital Productivity 166
Chapter 5 Six Durable Economic Myths 172
Chapter 6 Measuring Business Performance 177
Chapter 7 Managing the Knowledge Worker 183
Chapter 8 The Rise of Production Sharing 188
Afterword:The Matter of Business Ethics 193
PART Ⅲ MANAGING FOR THE FUTURE:THE 1990S AND BEYOND 213
Interview:Notes on the Post-Business Society 214
Chapter 1 The New Productivity Challenge 224
Chapter 2 Leadership:More Doing Than Dash 241
Chapter 3 Tomorrow s Managers:The Major Trends 245
Chapter 4 How to Manage the Boss 251
Chapter 5 Manage by Walking Around-Outside! 255
Chapter 6 What the Nonprofits Are Teaching Business 259
Chapter 7 Nonprofit Governance:Lessons for Success 270
Chapter 8 The Governance of Corporations 279
Chapter 9 Four Marketing Lessons for the Future 293
Chapter 10 Company Performance:Five Telltale Tests 298
Chapter 11 R D:The Best Is Business-Driven 303
Chapter 12 The 10 Rules of Effective Research 308
Chapter 13 The Emerging Theory of Manufacturing 313
Afterword:The 1990s and Beyond 329
PARTIV MANAGING IN A TIME OF GREAT CHANGE 359
Interview:The Post-Capitalist Executive 360
Chapter 1 The Theory of the Business 374
Chapter 2 Planning for Uncertainty 388
Chapter 3 The Five Deadly Business Sins 393
Chapter 4 Managing the Family Business 398
Chapter 5 Six Rules for Presidents 404
Chapter 6 Managing in the Network Society 408
Chapter 7 The New Society of Organizations 415
Chapter 8 We Need to Measure,Not Count 432
Chapter 9 There s Three Kinds of Teams 436
Chapter 10 The Information Executives Need Today 441
Chapter 11 Trade Lessons from the World Economy 457
Chapter 12 The US Economy s Power Shift 474
Chapter 13 Where the New Markets Are 479
Chapter 14 A Century of Social Transformations 484
Chapter 15 Reinventing Government 532
Chapter 16 Can the Democracies Win the Peace? 545
Interview:Managing in a Post-Capitalist Society:An Interview with Industry Week Conducted by Tom Brown 570