- 作 者：徐小贞总主编
- 出 版 社：沈阳：东北财经大学出版社
- 出版年份：2008
- ISBN：9787811224511
- 标注页数：165 页
- PDF页数：177 页
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Unit 1 Why E-Commerce 1
Learning Targets 1
Lead-in Activities 1
News Listening 2
Text 3
Tasks on the Text 9
Literature Reading on Internet 16
Unit 2 E-Commerce Business Models 18
Learning Targets 18
Lead-in Activities 18
News Listening 19
Text 20
Tasks on the Text 24
Literature Reading on Internet 30
Unit 3 E-Commerce Pros and Cons 33
Learning Targets 33
Lead-in Activities 33
News Listening 34
Text 35
Tasks on the Text 40
Literature Reading on Internet 46
Unit 4 E-Payment in E-Commerce 49
Learning Targets 49
Lead-in Activities 49
News Listening 50
Text 52
Tasks on the Text 56
Literature Reading on Internet 62
Unit 5 The Internet & World Wide Web 64
Learning Targets 64
Lead-in Activities 64
News Listening 65
Text 66
Tasks on the Text 71
Literature Reading on Internet 77
Unit 6 Internet Security 80
Learning Targets 80
Lead-in Activities 80
News Listening 81
Text 82
Tasks on the Text 86
Literature Reading on Internet 92
Unit 7 E-Commerce Value Chain 94
Learning Targets 94
Lead-in Activities 94
News Listening 95
Text 96
Tasks on the Text 101
Literature Reading on Internet 109
Unit 8 Online Advertising 111
Learning Targets 111
Lead-in Activities 111
News Listening 112
Text 113
Tasks on the Text 119
Literature Reading on Internet 127
Unit 9 Internet Taxation & Legislation 129
Learning Targets 129
Lead-in Activities 129
News Listening 130
Text 131
Tasks on the Text 136
Literature Reading on Internet 143
Unit 10 The Future of E-Commerce 147
Learning Targets 147
Lead-in Activities 147
News Listening 148
Text 149
Tasks on the Text 153
Literature Reading on Internet 160
主要参考文献 164