- 作 者：方小燕，陈文娟主编
- 出 版 社：北京：中国科学技术出版社
- 出版年份：2008
- ISBN：750465082X
- 标注页数：225 页
- PDF页数：232 页
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Unit One 1
In-Class Reading:To MBA or Not to MBA 1
After-Class Reading:What Makes a Good Manager 9
Translation Skills(1) 11
Unit Two 15
In-Class Reading:Globalization:What Is It? 15
After-Class Reading:One World One Economy 23
Translation Skills(2) 24
Unit Three 30
In-Class Reading:Managing Change Skillfully in the Sales Departments 30
After-Class Reading:Adidas Expands Its Footprint 39
Translation Skills(3) 41
Unit Four 44
In-Class Reading:Does Economic Growth Improve Human Morale? 44
After-Class Reading:Market Economy 50
Translation Skills(4) 53
Unit Five 59
In-Class Reading:Building A Strategy-Supportive Corporate Culture 59
After-Class Reading:Business and Culture 67
Translation Skills(5) 69
Unit Six 72
In-Class Reading:Basic Differences Between Cultures 72
After-Class Reading:Hofstede's Value Dimensions 83
Translation Skills(6) 90
Unit Seven 94
In-Class Reading:Riding the Boom 94
After-Class Reading:Right Time to Buy Private Property—If You Dare 104
Practical Writing(1):Business E-mail 106
Unit Eight 110
In-Class Reading:Consumption in the Countryside 110
After-Class Reading:Buy?Rent?A Young Saver's Dilemma 118
Practical Writing(2):Memo 120
Unit Nine 123
In-Class Reading:Communicating Within Organizations 123
After-Class Reading:Listening as a Communication Skill 134
Practical Writing(3):Business Letters 138
Unit Ten 145
In-Class Reading:Culture and the Use of Language 145
After-Class Reading:Nonverbal Communication 155
Practical Writing(4):Business Report 159
Unit Eleven 171
In-Class Reading:A Dutchman Could Jolt the Flat-Panel Biz 171
After-Class Reading:IBM's New Chip:Big Blue Goes Green 179
Practical Writing(5):Resume 181
Unit Twelve 184
In-Class Reading:Intercultural Negotiation Strategies 184
After-Class Reading:Investment Attitudes and the Communication of Financial Information 195
Practical Writing(6):Research Paper 198
Keys to Exercises 211
References 225