- 作 者：赵淑容，宋君霞著
- 出 版 社：北京：中国人民大学出版社
- 出版年份：2018
- ISBN：9787300249605
- 标注页数：242 页
- PDF页数：255 页
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Unit 1 International Organizations 1
Text A Spurring Global Growth via a New Trade Facilitation Agreement 1
Text B Essentials on AIIB 11
Chinese and International Culture Tour 19
Unit 2 Trade Barriers 23
Text A UK Trade Agreements after Brexit:How to Address Tariffs and Regulatory Trade Barriers 23
Text B Globalization and China Doesn’t Stop Here 34
Chinese and International Culture Tour 40
Unit 3 Product Quality 43
Text A High Online User Ratings Don’t Actually Mean You’re Getting a Quality Product 43
Text B How“Made In China”Became Cool 53
Chinese and International Culture Tour 60
Case Study 63
Unit 4 Business Leadership 65
Text A Why Deception Is Probably the Single Most Important Leadership Skill 65
Text B Why Focus-based Leadership Is Important to Huawei’s Business Strategy 75
Chinese and International Culture Tour 81
Unit 5 Business Teamwork 87
Text A The Secrets of Great Teamwork 87
Text B Developing Cooperative Teams to Support Individual Performance and Well-being in a Call Center in China 97
Chinese and International Culture Tour 103
Case Study 105
Unit 6 Business Innovation 107
Text A The New Manufacturing Footprint 107
Text B Organizing Your Business for Innovation:Lessons from Alibaba 116
Chinese and International Culture Tour 122
Unit 7 Job Satisfaction 127
Text A When Work Satisfaction Comes from Having Four Jobs 127
Text B Chinese White Collar Suffering Job Burnout 136
Chinese and International Culture Tour 143
Case Study 145
Unit 8 Customer Service 149
Text A Know Your Customers’“Jobs to Be Done” 149
Text B Air China Enhances Sales and Customer Service with Avaya Intelligent Communications Solutions 160
Chinese and International Culture Tour 166
Case Study 168
Unit 9 Business Competition 171
Text A Are Airline Mergers Leading to Higher Air Fares？ 171
Text B Business Competition Has Not Gotten Fiercer 183
Chinese and International Culture Tour 191
Unit 10 Business Etiquette 195
Text A Importance ofBusiness Etiquette 195
Text B Business Etiquette 205
Chinese and International Culture Tour 213
Case Study 215
Appendix Ⅰ Glossary 217
Appendix Ⅱ TEM-4（2015-2017） 223