- 作 者：张洁，张平，窦建华，杨丽，郭芳，董莹
- 出 版 社：北京：清华大学出版社
- 出版年份：2018
- ISBN：9787302490180
- 标注页数：207 页
- PDF页数：215 页
请阅读订购服务说明与试读!
订购服务说明
1、本站所有的书默认都是PDF格式，该格式图书只能阅读和打印，不能再次编辑。
2、除分上下册或者多册的情况下，一般PDF页数一定要大于标注页数才建议下单购买。【本资源215 ≥207页】
图书下载及付费说明
1、所有的电子图书为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
3、所有的电子图书都是原书直接扫描方式制作而成。
Unit 1 Brands and Marketing 1
Background information 2
Read and explore 2
Text A Business in Emerging Markets 2
Text B Building Brands in Emerging Markets 18
Unit 2 Management and Strategies 25
Background information 26
Read and explore 26
Text A Strategic Principles for Competing in the Digital Age 26
Text B Transient Advantage 41
Unit 3 E-commerce and Payment 49
Backg round information 50
Read and explore 50
Text A Payments：the End of a Monopoly,and No End of New Ways to Pay Your Bills 50
Text B U.S.A.Discounters Hook Some Service Members with Credit before Springing the Debt Trap 64
Unit 4 Tax and Companies 71
Background information 72
Read and explore 72
Text A The Price Isn’t Right：Corporate Profit-shifting Has Become Big Business 72
Text B How Apple Sidesteps Billions in Taxes 85
Unit 5 Corporate Culture and Human Resource Management 93
Background information 94
Read and explore 94
Text A L’Oréal Masters Multiculturalism 94
Text B Creating Human-resource Management Value in the Twenty-first Century Seven Steps to Strategic HR 111
Unit 6 International Trade 115
Background information 116
Read and explore 116
Text A Shattering the Myths about U.S.Trade Policy 116
Text B China-Australia Free Trade Agreement 131
Unit 7 Banking and Finance 139
Backg round information 140
Read and explore 140
Text A Shadow and Substance 140
Text B Sovereign Doubts 153
Unit 8 Energy and Economy 159
Backg round information 160
Read and explore 160
Text A The Haves and the Have-Nots 160
Text B Five Myths About Gas Taxes 174
Unit 9 Economic Crisis and Challenges 179
Background information 180
Read and explore 180
Text A Global Economic Challenges：the Pressing and Visible Issues 180
Text B The Current Global Economic Crisis：Gleaning from History 198