- 作 者：高伟于，连江
- 出 版 社：北京：中国人民大学出版社
- 出版年份：2018
- ISBN：9787300259017
- 标注页数：215 页
- PDF页数：227 页
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Unit 1 International Organizations 1
Text A Understanding the WTO 2
Text B Xi Calls on BRICS to Oppose Protectionism,Lead on Global Issues 11
Chinese and International Culture Tour 16
Case Study 19
Unit 2 Trade Barriers 21
Text A The Basics of Tariffs and Trade Barriers 22
Text B Lower Trade Barriers,Stronger Global Trading System Can Help End Extreme Poverty 30
Chinese and International Culture Tour 34
Case Study 36
Unit 3 Product Quality 39
Text A Elevating Expectations：5 Ways Product Quality Impacts Your Brand 40
Text B Quality Management System 49
Chinese and International Culture Tour 53
Case Study 55
Unit 4 Business Leadership 57
Text A Leadership Styles Around the World 58
Text B Ten Traits of Great Business Leaders 68
Chinese and International Culture Tour 74
Case Study 77
Unit 5 Business Teamwork 79
Text A Ten Tips for Better Teamwork 80
Text B Why Is Teamwork Important in the Workplace？ 88
Chinese and International Culture Tour 92
Case Study 94
Unit 6 Business Innovation 97
" Text A The Global Innovation Index 2017：The USA,Japan,the UK,China,and India at the Top of Their Income Groups 98
Text B Business Model Innovation 106
Chinese and International Culture Tour 110
Case Study 113
Unit 7 Job Satisfaction 115
Text A How to Increase Job Satisfaction—The Pride System 116
Text B Job Satisfaction 124
Chinese and International Culture Tour 127
Case Study 129
Unit 8 Customer Service 131
Text A Customer Relationship Management 132
Text B Effective Customer Service Tips for Managers 142
Chinese and International Culture Tour 146
Case Study 148
Unit 9 Business Competition 151
Text A Competition Counts：How Consumers Win When Business Compete 152
Text B Why Is Competition Important for Growth？ 160
Chinese and International Culture Tour 165
Case Study 167
Unit 10 Business Etiquette 169
Text A Business Etiquette in the UK 170
Text B Twelve Business Etiquette Rules Professionals Need to Know 181
Chinese and International Culture Tour 185
Case Study 187
附录一 Glossary 189
附录二 TEM-4（2015-2018） 193
TEM-4（2015） 193
TEM-4（2016） 197
TEM-4（2017） 201
TEM-4（2018） 205
附录三 References 211