- 作 者：王晓彤主编
- 出 版 社：西安：西安交通大学出版社
- 出版年份：2009
- ISBN：9787560531533
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Unit 1 What Is Tourism? 1
Additional Reading:Mass Tourism 10
Unit 2 Economic Impact of Tourism 16
Additional Reading:Economic Importance 24
Unit 3 The Retail Travel Trade—Travel Agents 30
Additional Reading:Twelve Ps for a Tour Guide 38
Unit 4 Tourism and Technology 43
Additional Reading:Virtual Tourism 51
Unit 5 Tourist Attractions and Facilities 59
Additional Reading:Design Museum,London 68
Unit 6 Tourism and Related Servics 72
Additional Reading:Changes of Lifestyles 82
Unit 7 Human Resource Issues in Travel and Tourism 86
Additional Reading:Human Resource Issues in Trave and Tourism 98
Unit 8 Tourism and Public Policy—Introduction:Studying Tourism Public Policy 104
Additional Reading:The Tourist as Target:Tourism as the Direct Victim of Political Instability 115
Unit 9 Managing Packaged Tourism 122
Additional Reading:Mass Market Package Holidays and Specialist Tour Operators 133
Unit 10 Tourism Advertising 141
Additional Reading:Successfully Relaunching A Major Tour Operator:Transforming Owners Abr-oad into First Choice Holidays 151
Unit 11 Ecotourism 157
Additional Reading:Factors Affecting the Development of Ecotourism 169
Unit 12 Sustainable Tourism Development 177
Additional Reading:The History of the Concept of Sustainable Development 185
Unit 13 Leisure and Tourism 191
Additional Reading:Backpacking 201
Unit 14 Sport Tourism 208
Additional Reading:Research Points so Adventure Travel Indu-stry Grouth Over Next Five Years 218
Unit 15 The Future of Tourism 225
Additional Reading:Trends in Tourism 234
Appendix Ⅰ Reference Translation of Texts 240
Appendix Ⅱ Key to the Exercises 279
Appendix Ⅲ Tapescripts 296
Appendix Ⅳ Glossary 319