- 作 者：张初愚编著
- 出 版 社：西安：西安交通大学出版社
- 出版年份：2009
- ISBN：9787560530888
- 标注页数：339 页
- PDF页数：351 页
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Unit 1 What is a Manager? 1
Additional reading What is Management? 8
Unit 2 Levels of Management 11
Additional reading What It Takes to Be a Great Manager 19
Unit 3 Management—a Dynamic Process 24
Additional reading A Changing Workforce:Older and More Diverse 31
Unit 4 Ten Principles of Economics（Part Ⅰ） 34
Additional reading Supply and Demand 42
Unit 5 Ten Principles of Economics（Part Ⅱ） 45
Additional reading National Income Accounts 53
Unit 6 Planning 57
Additional reading Overview of Goals and Plans 66
Unit 7 Organizing 71
Additional reading Departmentalization 81
Unit 8 Leading（Part Ⅰ） 85
Additional reading Leading（Part Ⅱ） 93
Unit 9 The Basic Structure and Objectives of the Control Process 98
Additional reading Budget and Financial Controls 105
Unit 10 The Business Presentation 111
Additional reading Types of Presentations and Five Propositions about Presentations 123
Unit 11 Forms of Business Enterprise 127
Additional reading Categorize a Company by Industry Sector 139
Unit 12 The Role of Services in an Economy 143
Additional reading Management Challenges 153
Unit 13 The World of Retailing 157
Additional reading Developing a Retail Strategy 168
Unit 14 The Role of Marketing Research in Decision Making 172
Additional reading The Nature of Marketing 183
Unit 15 Human Resource Management and Competitive Advantage 186
Additional reading The Industrial Relations System 196
Unit 16 Entrepreneurs:The Energizers of Small Business 200
Additional reading Characteristics of Entrepreneurs 211
Unit 17 Business Ethics 216
Additional reading Manifestations of Ethical Dilemmas 229
Unit 18 The Job Interview 234
Additional reading Preparing Your Resume 246
Appendix Ⅰ Reference Translation of the Main Texts 250
Appendix Ⅱ Key to the Exercises 295
Appendix Ⅲ Tapescripts 311
Appendix Ⅳ Glossary 329