- 作 者：雷兵，杨晓梅主编
- 出 版 社：沈阳：东北财经大学出版社
- 出版年份：2009
- ISBN：9787811225228
- 标注页数：171 页
- PDF页数：180 页
请阅读订购服务说明与试读!
订购服务说明
1、本站所有的书默认都是PDF格式，该格式图书只能阅读和打印，不能再次编辑。
2、除分上下册或者多册的情况下，一般PDF页数一定要大于标注页数才建议下单购买。【本资源180 ≥171页】
图书下载及付费说明
1、所有的电子图书为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
3、所有的电子图书都是原书直接扫描方式制作而成。
Unit 1 Preparation for Exhibition（展前）Lesson One Brief Introduction to Conventions and Exhibitions 2
Section One:Lead in 2
Section Two:Speak and Act 3
Section Three:Intensive Reading 7
Section Four:Read More 10
Lesson Two Planning the Exhibition 12
Section One:Lead in 12
Section Two:Speak and Act 13
Section Three:Intensive Reading 16
Section Four:Read More 19
Lesson Three Exhibition Marketing 21
Section One:Lead in 21
Section Two:Speak and Act 22
Section Three:Intensive Reading 26
Section Four:Read More 30
Lesson Four Invitation 31
Section One:Lead in 31
Section Two:Speak and Act 32
Section Three:Intensive Reading 37
Section Four:Read More 39
Unit 2 At the Exhibition（展中）Lesson One Receiving Clients 42
Section One:Lead in 42
Section Two:Speak and Act 43
Section Three:Intensive Reading 47
Section Four:Read More 50
Lesson Two Sales Presentation 51
Section One:Lead in 51
Section Two:Speak and Act 52
Section Three:Intensive Reading 57
Section Four:Read More 60
Lesson Three Business Negotiation 62
Section One:Lead in 62
Section Two:Speak and Act 62
Section Three:Intensive Reading 67
Section Four:Read More 70
Lesson Four Signing a Contract 72
Section One:Lead in 72
Section Two:Speak and Act 73
Section Three:Intensive Reading 77
Section Four:Read More 79
Lesson Five Organizing Activities 81
Section One:Lead in 81
Section Two:Speak and Act 81
Section Three:Intensive Reading 85
Section Four:Read More 88
Unit 3 Exhibition Follow-Up（展后）Lesson One Follow-up Businesses 92
Section One:Lead in 92
Section Two:Speak and Act 93
Section Three:Intensive Reading 96
Section Four:Read More 99
Lesson Two Exhibition Results Analysis 100
Section One:Lead in 100
Section Two:Speak and Act 100
Section Three:Intensive Reading 104
Section Four:Read More 107
Unit 4 Convention（会议）Lesson One Booking a Meeting 110
Section One:Lead in 110
Section Two:Speak and Act 110
Section Three:Intensive Reading 114
Section Four:Read More 118
Lesson Two Preparation for International Convention 120
Section One:Lead in 120
Section Two:Speak and Act 121
Section Three:Intensive Reading 124
Section Four:Read More 129
Lesson Three Opening and Closing Ceremony 130
Section One:Lead in 130
Section Two:Speak and Act 131
Section Three:Intensive Reading 135
Section Four:Read More 138
Lesson Four Notice 139
Section One:Lead in 139
Section Two:Speak and Act 140
Section Three:Intensive Reading 143
Section Four:Read More 145
附录1 主要国际会议、展览行业组织 147
附录2 会展词汇与术语 149
主要参考文献 157
练习参考答案 159