- 作 者：许葵花主编
- 出 版 社：西安：西安交通大学出版社
- 出版年份：2009
- ISBN：9787560530505
- 标注页数：296 页
- PDF页数：307 页
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Unit 1 International Trade 1
Additional Reading The Importance of International Trade to Developing Countries 12
Unit 2 Trade in Services 16
Additional Reading Services:infrastructure for economic growth 27
Unit 3 International Trade Policy 32
Additional Reading World Attitudes Towards Trade and Protection 43
Unit 4 Forms of International Cooperation Between Corporations 47
Additional Reading Why Do Firms Undertake Inter-firm Cooperative Agreements? 57
Unit 5 Foreign Direct Investments 61
Additional Reading Multinationals and Direct Foreign Investment 71
Unit 6 International Trade 75
Additional Reading Environmental Policy in the EU 85
Unit 7 Preparation,Market Research,and Making a Sales Plan 87
Additional Reading Landed Cost Estimation 97
Unit 8 International Transportation 101
Additional Reading Packaging for Exporting 112
Unit 9 Insurance for Goods in Transit 115
Additional Reading US Probing Iraqi Companies for Insurance Fraud 124
Unit 10 Better Exporting and Importing 128
Additional Reading Checklist 140
Unit 11 Documents Used in International Trade 145
Additional Reading Transport Documents 154
Unit 12 International Trade Arbitration 157
Additional Reading Bias in Arbitration—Three Cases 168
Unit 13 Financing of International Trade Transactions 172
Additional Reading Payment Methods 187
Unit 14 Licensing and Joint Ventures 193
Additional Reading Intellectual Property Law and Licensing Opportunities in the PRC 203
Unit 15 Electronic Commerce 205
Additional Reading E-Commerce Sees Rapid Growth 213
Appendix Ⅰ Reference Translation of the Main Texts 215
Appendix Ⅱ Key to the Exercises 250
Appendix Ⅲ Tapescripts 275
Appendix Ⅳ Glossary 290