- 作 者：（美）（S.C.切尔托）Samuel C.Certo著
- 出 版 社：北京：清华大学出版社
- 出版年份：1998
- ISBN：7302031614
- 标注页数：640 页
- PDF页数：660 页
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BRIEF CONTENTS 1
Part 1 INTRODUCTION 1
TO MANAGEMENT 1
1 MANAGEMENT 1
AND MANAGEMENT CAREERS 1
Video Case:Lands'End,Inc.—A Brief History 24
2 THE HISTORY OF MANAGEMENT 27
3 CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS ETHICS 49
4 MANAGING IN THE GLOBAL ARENA 77
Video Case:Doing Business Abroad the Lands'End Way 106
Part 2 PLANNING 110
5 ORCANIZATIONAL OBJECTIVES 110
6 FUNDAMENTALS OF PLANNING 132
7 MAKING DECISIONS 152
8 STRATEGIC PLANNING 175
9 PLANS AND PLANNING TOOLS 200
Video Case:Planning in the Coming Home Division at Lands'End 222
Part 3 ORGANIZING 226
10 FUNDAMENTALS OF ORGANIZING 226
11 RESPONSIBILITY AUTHORITY,AND DELEGATION 249
12 MANAGING HUMAN RESOURCES 272
13 ORGANIZATIONAL CHANGE AND STRESS 296
Video Case:Product Development at Lands'End:From a Functional to a Team Approach 321
PART 4 INFLUENCING:FOUNDATIONS FOR LEADING 324
14 FUNDAMENTALS OF INFLUENCING AND COMMUNICATION 324
15 LEADERSHIP 348
16 MOTIVATION 378
17 GROUPS,TEAMS,AND CORPORATE CULTURE 402
18 UNDERSTANDING PEOPLE:ATTITUDES,PERCETION,AND LEARNING 428
Video Case:Lands'End:Controlling a Much Envied Work Climate 450
Part 5 CONTROLUNG 454
19 PRINCIPLES OF CONTROLLING 454
20 PRODUCTION MANAGEMENT AND CONTROL 475
21 INFORMATION AND TECHNOLOGY 506
Video Case:Lands'End:Getting The Product Out to the Customer 536
Part 6 TOPICS FOR SPECIAL EMPHASIS 540
22 QUALITY:BUILDING COMPETITIVE ORGANIZATIONS 540
23 MANAGEMENIT AND DIVERSITY 563
Video Case:Giving High Quality Customer Service:A Focal Point at Lands'End 588