- 作 者：戴贤远主编
- 出 版 社：北京：北京大学出版社
- 出版年份：1998
- ISBN：730103802X
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The Objectives of Firms in Economics 1
PART ONE MICROECONOMICS 1
The Role of the Entrepreneur in Economic Development 11
The Use of Opportunity Cost in Economics 22
How Firms Make Pricing Decisions 33
PART TWO MACROECONOMICS 42
An Introduction to the Theory of Economic Growth 42
Role of Fiscal Policy in Promoting Economic Growth 53
Role of Monetary and Financial Policy in Promoting Economics Growth 62
The Business Cycle and Its Universal Relevance 71
PART THREE MANAGEMENT INFORMATION SYSTEM 81
The Impact of Information Systems Technology 81
The Components of an Information System 90
Application Software 100
Management Information Systems Analysis and Design 111
History of the International Monetary System 121
PART FOUR FINANCE 121
International Banking 132
Import and Export Financing 143
The Foreign Exchange Market 154
PART FIVE MARKETING 165
Elements of Marketing 165
Market Segmentation and Target Markets 176
Public Relations:A Marketing Tool in Management Strategy 185
The Rise of China's Joint Ventures in an Interdependent Global Economy 195
PART SIX INTERNATIONAL ECONOMICS 206
Overview of International Economics 206
International Trade and Growth 218
Trade Policy in Developing Countries 229
Exports and Economic Growth in Developing Economies 240
APPENDIX 252