- 作 者：戴贤远主编
- 出 版 社：北京：北京大学出版社
- 出版年份：1998
- ISBN：730103802X
- 标注页数：260 页
- PDF页数：272 页
请阅读订购服务说明与试读!
订购服务说明
1、本站所有的书默认都是PDF格式，该格式图书只能阅读和打印，不能再次编辑。
2、除分上下册或者多册的情况下，一般PDF页数一定要大于标注页数才建议下单购买。【本资源272 ≥260页】
图书下载及付费说明
1、所有的电子图书为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
3、所有的电子图书都是原书直接扫描方式制作而成。
The Objectives of Firms in Economics 1
PART ONE MICROECONOMICS 1
The Role of the Entrepreneur in Economic Development 11
The Use of Opportunity Cost in Economics 22
How Firms Make Pricing Decisions 33
PART TWO MACROECONOMICS 42
An Introduction to the Theory of Economic Growth 42
Role of Fiscal Policy in Promoting Economic Growth 53
Role of Monetary and Financial Policy in Promoting Economics Growth 62
The Business Cycle and Its Universal Relevance 71
PART THREE MANAGEMENT INFORMATION SYSTEM 81
The Impact of Information Systems Technology 81
The Components of an Information System 90
Application Software 100
Management Information Systems Analysis and Design 111
History of the International Monetary System 121
PART FOUR FINANCE 121
International Banking 132
Import and Export Financing 143
The Foreign Exchange Market 154
PART FIVE MARKETING 165
Elements of Marketing 165
Market Segmentation and Target Markets 176
Public Relations:A Marketing Tool in Management Strategy 185
The Rise of China's Joint Ventures in an Interdependent Global Economy 195
PART SIX INTERNATIONAL ECONOMICS 206
Overview of International Economics 206
International Trade and Growth 218
Trade Policy in Developing Countries 229
Exports and Economic Growth in Developing Economies 240
APPENDIX 252