- 作 者：罗虹，陆志兴编著（中南民族大学外语学院）
- 出 版 社：武汉：武汉大学出版社
- 出版年份：2009
- ISBN：9787307067721
- 标注页数：286 页
- PDF页数：295 页
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Chapter 1 Cross Culture of Business 1
Section Ⅰ 1
Text A Aspects of Culture(Ⅰ) 1
Reading Passage 1,Passage 2 9
Section Ⅱ 15
Text B Aspects of Culture(Ⅱ) 15
Reading Passage 3,Passage 4 24
Reading Skill Prereading 29
Chapter 2 Business Etiquette 35
Section Ⅰ 35
Text A Everyday Etiquette for Office Life 35
Reading Passage 1,Passage 2 41
Section Ⅱ 50
Text B Handshakes 50
Reading Passage 3,Passage 4 58
Reading Skill Speed Reading 65
Chapter 3 Insurance 71
Section Ⅰ 71
Text A Insurance and Its Functions 71
Reading Passage 1,Passage 2 78
Section Ⅱ 84
Text B Types of Insurance Coverage 84
Reading Passage 3,Passage 4 91
Reading Skill Skimming 97
Chapter 4 Global Corporations 104
Section Ⅰ 104
Text A Multinationals 104
Reading Passage 1,Passage 2 113
Section Ⅱ 120
Text B The Ups and Downs of Sanyo 120
Reading Passage 3,Passage 4 129
Reading Skill Scanning 134
Chapter 5 Successful Businessmen 140
Section Ⅰ 140
Text A Inspiration and Hard Work Made Me an Entrepreneur 140
Reading Passage 1,Passage 2 148
Section Ⅱ 151
Text B Malcolm McLean 151
Reading Passage 3,Passage 4 159
Reading Skill Context Clues 163
Chapter 6 Economy and Business 167
Section Ⅰ 167
Text A Big-Thinking Chinese HDTV Maker Looks to the U.S.Market 167
Reading Passage 1,Passage 2 175
Section Ⅱ 181
Text B Pepsi Gets Street Smart 181
Reading Passage 3,Passage 4 187
Reading Skill Main Idea 198
Chapter 7 Advertisements 203
Section Ⅰ 203
Text A The Advertising Standards Authority:An Advertising Watchdog 203
Reading Passage 1,Passage 2 210
Section Ⅱ 215
Text B Advertising 215
Reading Passage 3,Passage 4 221
Reading Skill Stems and Affixes 227
Chapter 8 Internet and E-commerce 232
Section Ⅰ 232
Text A Surfing to Success 232
Reading Passage 1,Passage 2 239
Section Ⅱ 245
Text B Getting World onto Internet Train 245
Reading Passage 3,Passage 4 251
Reading Skill Paragraph Analysis:Reading for Full Understanding 258
Keys to Exercises 266
Vocabulary 277
References 285