- 作 者：（英）马尔科姆·沃纳（Malcolm Warner）主编
- 出 版 社：沈阳：辽宁教育出版社
- 出版年份：1998
- ISBN：7538252711
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Accounting,Arthur Wyatt 1
Introduction 5
List of Contributors 7
Advertising strategy,international,Greg Harris 11
Auditing,Paul Saw 22
Banking,Shelagh Heffernan 29
Benchmarking,Nick Oliver 38
Business economics,John Kay 44
Business ethics,Jack Mahoney 53
Business history,Geoffrey Jones 61
Business strategies,east Asian,Rosalie TUNG 69
Capital markets,regulation of,Harold Rose 75
Consumer behaviour,Chris Rice 85
Corporate governance,Jay Lorsch 96
Corporatism,Colin Crouch 107
Costing,A.R.Appleyard 116
Creative accounting,Peter Walton 130
Decision making,Richard Butler 140
Downsizing,Kim Cameron 161
Entrepreneurship,Donald F.Kuratko 168
Equal employment opportunities,Robin J.Kramar 176
Finance,international,Shelagh Heffernan 185
Financial statement analysis,Paul Barnes 194
Futurology,Frank Füredi 208
General management,Malcolm Warner and Morgan Witzel 214
Globalization,Bruce Kogut 219
Guru concept,Andrzej Huczynski 234
Human resource management,Randall S.Schuler 243
Industrial and labour relations,Michael Poole 264
Inflation accounting,Geoffrey Whittington 283
Information technology,Manfred Grauer 296
International business,future trends,P. Candace Deans and David A.Ricks 306
International business,legal dimensions of,Robert Radway 316
Inventory management,Linda Sprague 338
Leadership,Frank Heller 347
Maintenance systems,Kathie S.Smith 357
Management in Europe,Peter Lawrence 365
Management information systems,lan Singer 377
Management in Japan,Naoto Sasaki 396
Management in North America,Fred Luthans and Richard Hodgetts 405
Managerial theories of the firm,R.L.Marris 419
Marketing,Michael J.Baker and Elaine M.O Brien 428
Markets,Kimya M.Kamshad 449
Mergers,acquisitions and joint ventures,P.S.Sudarsanam 455
Contents 466
Multinational corporations,history of,Geoffrey Jones 466
Neo-classical economics,Frank Fishwick 473
Networks and organizations,Elias L.Khalil 486
New product development,Susan Hart 494
Operations research,Hugh J.Miser 507
Organization behaviour,Ardnt Sorge 523
Organization culture,Geert Hofstede 540
Organization types,Richard Butler 559
Power,Stewart R.Clegg 567
Project management,Ralph J.Levene 578
Public relations,Roger Haywood 598
Purchasing,Lars-Erik Gadde and H？kan H？kansson 606
Re-engineering,Matthew Jones 616
Retailing,Peter J.McGoldrick 626
Scheduling,Kathie S.Smith 637
Small business strategy,James Curran 645
Strategy,concept of,Roger Mansfield 656
Systems,Peter Checkland 667
Technology strategy,international,Pat Joynt 674
Time management,Kathie S.Smith 684
Total quality management,Miryam Barad 693
Women in management and business,Barbara Parker and Ellen A.Fagenson 712
Work and leisure,Milan Zeleny 728
Index 735