- 作 者：李荣轩主编
- 出 版 社：长沙：中南工业大学出版社
- 出版年份：1996
- ISBN：7810208748
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What Economics Is 1
Unit One 1
Reading:Microeconomics Versus Macroeconomics 10
Unit Two 13
Why Management 13
Reading:General Principles of Management 22
Unit Three 26
Problems of Economic Organizations 26
Reading:Economics in the Social Sciences and in Government 35
Unit Four 38
Management As a Critical Element in Economic Growth 38
Reading:Science and Management 48
Unit Five 51
Bonds,Bank Debt,Common Stocks 51
Reading:What is Government Debt 65
The Evolution of Money 67
Unit Six 67
Reading:Money and Currency 78
Unit Seven 82
Foreign Exchange Rates and Their Ways of Quotation 82
Reading:Terminology for Exchange-Rate Changes 93
Unit Eight 95
The Meaning of Marketing 95
Reading:Functions of Marketing 105
Unit Nine 111
Looking at the International Marketing Environment 111
Reading:Benefits of Stability and Obstacles to Change in Industrial Markets 125
Unit Ten 131
The Federal Income Tax 131
Reading:Lawyers Must Know the Income Tax Law 143
Comparative Tax Systems-United States vs.Great Britain 150
Unit Eleven 150
Reading:Tax Reform in China 163
Unit Twelve 169
Basic Financial Statements 169
Reading:Financial Statement Analysis 180
Unit Thirteen 184
Internationalisation of Accounting Firm 184
Reading:Multinational Corporation 194
Unit Fourteen 198
The Field of Accounting 198
Reading:Accounting and Financial Management 209
Unit Fifteen 212
New Forms of International Trade 212
Reading:Sino-Foreign Joint Ventures 222
Imports and Exports 226
Unit Sixteen 226
Reading:The National Ganis from International Trade 236
Unit Seventeen 241
Letter of Credit(Ⅰ) 241
Reading:A Case for a Letter of Credit 248
Unit Eighteen 251
Letter of Credit(Ⅱ) 251
Reading:A Brief Letter of Credit 261
Unit Nineteen 262
A Specimen of English Business Letter 262
Reading:Telex 275
Unit Twenty 279
Practical Banking English Correspondence 279
Reading:Amendment of Refund Bond 289
Translation of the Text 290
Appendix:Key to Exercises(Units 1-20) 336